Only hardcore business owners know that customer reviews and testimonials make a great marketing tool. The acquisition process and their use are completely full of overwhelming experiences.
As a business owner, you may find it uncomfortable asking your clients to write lines in your praise. However, there are few very effective ways of fetching positive testimonials from your clients and leverage the benefits. One idea is to approach the top 5 or 10 of your most friendly clients and ask them for reviews. Who knows, they may be dying to sing your glories and once you have received them, it’s your duty to package their testimony. Put what they said in a paper and send back asking whether it is the correct essence of what they said. Secondly, ask them whether you can use their words for your personal profits.
The second idea is running a comprehensive email marketing campaign that would create awareness about the online presence you already have. Your email could contain post purchase reminders, and a link along with "call for action" message. Not only it’s a great way to attract potential customers but also a prospect to give them a pleasing disclosure, which in turn can give them an enticement or encouragement to write positive reviews.
These positive reviews won’t charge anything even you decide to share them at places where your prospective clients can see them and read. This is beneficial on the part of the business owners because consumers are always auspicious about service providers and they take different steps to confirm their reliability and dependability.
However, while using these client reviews and testimonials, make sure that you don’t bury them in a hard-to-find page of your website. Instead, give them an honorable spot on your homepage or make them float in widgets.
As a business owner, you may find it uncomfortable asking your clients to write lines in your praise. However, there are few very effective ways of fetching positive testimonials from your clients and leverage the benefits. One idea is to approach the top 5 or 10 of your most friendly clients and ask them for reviews. Who knows, they may be dying to sing your glories and once you have received them, it’s your duty to package their testimony. Put what they said in a paper and send back asking whether it is the correct essence of what they said. Secondly, ask them whether you can use their words for your personal profits.
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| Image courtesy: Brandon Optics |
The second idea is running a comprehensive email marketing campaign that would create awareness about the online presence you already have. Your email could contain post purchase reminders, and a link along with "call for action" message. Not only it’s a great way to attract potential customers but also a prospect to give them a pleasing disclosure, which in turn can give them an enticement or encouragement to write positive reviews.
These positive reviews won’t charge anything even you decide to share them at places where your prospective clients can see them and read. This is beneficial on the part of the business owners because consumers are always auspicious about service providers and they take different steps to confirm their reliability and dependability.
However, while using these client reviews and testimonials, make sure that you don’t bury them in a hard-to-find page of your website. Instead, give them an honorable spot on your homepage or make them float in widgets.
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