The Effects of Social Media

Social Media has certainly changed the face of the online world. Be it Facebook, Twitter or LinkedIn, each and every social media website is working like a charm in this day and age. Needless to say, after witnessing the success of social media, almost every business is keen to jump on the bandwagon, and why not, after all, social media brings with it several positive effects!

Read on to find about them!

Social Media

Promoting a brand was never so easy!

Millennials love to stay online. Connecting to friends and shopping online has become all the rage at present. When so much is being said and done on the internet, it is pretty obvious that any business’s brand can gain the advantage. Having business profiles on Facebook, Twitter, Pinterest, LinkedIn, and others, can help organizations to keep people interested in their products and/or services. Thus, promoting a brand has become a lot easier than what it used to be a few decades ago, all thanks to social media!

Improving SERP rankings

For getting good SERP rankings, you need to be active enough on the social pages. Having followers, who interact with you on a regular basis, will certainly give a great boost to your rankings on the search engine results pages. This is true especially in the case of Google, which has become strict enough with its Panda and Penguin algorithms that police the online world to obliterate poor quality content and spam.

Potential lead generation

Converting your audience into customers becomes easy when you interact with them on a regular basis. And social media marketing lets it happen very easily! Just be with your audience, all the time, via platforms like Facebook, Twitter, LinkedIn, Google+, etc. and maximize engagement to get the desired results in the form of potential leads. The key is to interact with your followers and keep them posted with what’s happening – in an interesting and consistent manner!

Free Business Listing With Google Places

Starting with a free business listing on Google Places can help promote your business online.

Free Business Directory site

If you are looking for free business listing to promote your business online, Google places could be useful for your purpose. But as the end user the pertinent question for you would be how does it help?

Verify and Enhance

A couple of steps that comes up handy in effectively using Google Places for listing your business for free are as follows.

• Verify local listing of your business first of all.
• Enhance the features adding photos, coupons as well as special offers.
• When you verify the list it will give you the rare opportunity of sharing your information online.

The working Pattern

Normally Google will use data from multiple sources for composing the local business listings. The listings include -

• Information obtained from different sources including third party providers and the indigenous record of the business enterprise.
• Information entered by the entrepreneur or webmaster needs to be verified using a PIN that is either sent to the business address of the user or to his or her phone number.
• The process is also flexible as the prospective entrepreneur can also add other information to the local listing they may consider vital.

Limitations

There are however a few limitations in the use of Google Places.

• Currently it is available only in selected countries.
• Checking the “add new listing” tab will help find out whether the applicant’s country is included in the list.
• Also; every business listing must carry with them a valid and authentic mailing address.

Free Listing

But the best part of it is that Google Places offers you free business listing. No payments are required to be made to Google for the listings though they may add locally-targeted ads through their AdWords program in the listing.

Before you try to get listed with Google Places it would be good checking out the quality guidelines issued by Google. It is available on the same place with the Google Place application. 

How local Business Listing is Helpful?

Qualitative business directories in UK can help business grow online extending proper guidance. 

 

One of the ways of making your business grow consistently online is resorting to a business directory. Some of them have been quite long in the business and are searched frequently by both search engines as well as independent viewers. Having your business listed on such directories can give you the much desired web recognition and hype to your enterprise online.

Why Viewers Search Business Directories

There are multiple reasons why people search business directories.

• They serve the same purpose today as were served in the past by yellow pages and telephone directories.
• People looking for contractors, retailers, as well as all other business services can find their desired information in the directory.
• Searching the directory makes it possible for the user to find out the business that can really help accomplish their objective.

Great Help for Small Business

For small businesses it is great help because when they figure in the business directories, they get web recognition which ordinarily they would not get.

• They become visible to search engines as well as online viewers quite conveniently.
• In addition; they do not have to spend huge amount on publicity campaigns to get such recognition.
• Business directory thus becomes their platform for competing with their larger counterparts who have huge resources and can spend lavishly on publicity campaigns.
• Getting listed in a directory is one of the easiest ways of reaching out to vast community of online viewers many of whom are potential customers.

Listed Businesses are Easy to Find

Viewers that are desirous of finding businesses that are dealing with the products or services of their interests will find searching for them easier in the directories rather than the traditional search engines.

The reason is that directories list only the particular category and those dealing with businesses will list only business enterprises. On the other hand the spectrum provided by search engines will be much broader and finding the right one may be very difficult for the viewer.