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| Search Engine Optimization |
Internet marketing has been helping marketers to market their products and services to grow their economy rapidly. Of all the strategies Internet marketing provides, Search Engine Optimization is the most important. Every business with a website would definitely want their site to be on top of the search results, and this is where Search Engine Optimization or SEO does the magic. SEO also helps you increase the traffic to your site. Here are some of the steps one should be considering while going for SEO.
• Monitor the site’s position regularly to ensure that your SEO efforts are fruitful. There are various tools available that help in monitoring the page ranking.
• Make sure that you place the appropriate keywords in the URLs, content, titles, image names and wherever possible in your website. These keywords should be from the angle of a user who would search for a topic with this particular keyword. The keywords make the visibility of your site easier, but never overdo it. ‘Keyword stuffing’ can make the search engine spiders label you as spammers.
• Make internal links to your site. Whenever a new content is added, make sure to link back another one from the archives. This is the basic strategy of search engine optimization in Internet marketing to increase traffic to a site.
• Add a keyword rich description to the images in your site. For SEO, the visible text around the images is indeed valuable.
• Content is the hero of Search engine optimization. The content you add to your website should be fresh and regular. They should not be plagiarized because the spiders catch plagiarism and this can affect your website’s page ranking and reputation.
These are a few techniques SEO utilizes to make your website visible. Internet marketing however has many other strategies to build your brand, but most of them change or even get rooted out due to various factors. However, Search engine optimization will be prevalent as long as Internet exists.
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